Change, Change, Change

It's official - From Scratch & Sniff is going to be a 100% bona fide vegan bakery. As of the 1st of January, my fiance and I changed to a vegan diet and have decided this is the life for us. Not only are we cooking compassionately and promoting conservation, we're losing weight and feeling incredibly more healthy. It's fantastic!

This change in our diets left me with a problem though. How could I change my ideals and habits around eating, but still use eggs and cream and butter in my baking? I was nervous as I began to dive into the world of vegan baking. I'd tried vegan baked goods before, always with the same thought, "This is dry, dense, and tastes more like health food than a dessert." Although I'm all for health food, I believe that when we want dessert, dessert we shall eat! If I want a healthy snack at night, I don't grab a cookie, I reach for an apple, and so I began to worry that my baking would lose it's desserty qualities.

Not so! Around my birthday, good friends of ours gave me The Joy of Vegan Baking by Colleen Patrick-Goudreau. What I love about this book is the in-depth exploration into the chemistry behind baking. I have learned the methods and madness behind substitutions and have tried out several of her recipes to get a feel for how each substitution works.

Vegan Blueberry-Orange Bundt Cake from The Joy of Vegan Baking

Photo by Justin Lewis, filmaperture Photography

After practicing a bit, I started a new baking notebook, rolled up my sleeves and got to work! So far I have veganized 6 of my standard recipes:

-Kelly's Oreo Truffles
-Italian Polenta Cake with Orange Marmalade Glaze
-Ginger Cookies
-Awesome Crunch
-Irish Cream Cupcakes
-Treasure Chest Cookies
-Cranberry Almond Biscotti

Vegan Treasure Chest Cookies

Photo by Justin Lewis, filmaperture Photography

Vegan Kelly's Oreo Truffles (Chocolate, White Chocolate, & Peanut Butter)

Photo by Justin Lewis, filmaperture Photography

Italian Polenta Cake with Orange Marmalade Glaze

Photo by Justin Lewis, filmaperture Photography

And so far - I've received very positive feedback and have even been told that some of the vegan versions are BETTER than the non-vegan ones! Horrah! The goal is to make them taste the same or better, and thus far I'm succeeding.

The next step - we've realized that maybe it's time for a name/branding change. Although From Scratch & Sniff has served me well for almost a year now, it doesn't quite convey the type of baking I'm trying to offer, and on top of that, there are already two bakeries in town related to kitties/animals. So I'm going through the difficulty of trying to decide what sort of image I want to convey.

Some people are telling me not to include "vegan" in the name - to try to "trick" people into ordering/coming in. Some are telling me I should not only offer vegan treats, but should supplement my stock with some "regular" baked goods. I know want to stand proud and not shy away from the fact that I'm vegan and this is what I have to offer. I don't want to return to cooking with animal products and I think there's a real market for it in Portland; there aren't any fully vegan bakeries up here yet. I want my name to reflect the goodness and simplicity of my product. At least I know these things for sure - now I just need a name and logo, ideas are welcome and much appreciated!