In it for the long haul....

I had a discouraging realization this week. I've started developing a "business plan" for myself which had a few beginning steps:

1. Develop a strong menu of 10-15 items that are fully vegan.
2. Rename business, develop a new look/logo, and packaging.
3. Go through the steps to get my apartment kitchen licensed & products FDA approved.
4. Obtain business insurance.
5. Begin visiting local businesses to get product sold in various places around the city.
6. Eventually, rent out a commercial kitchen and start doing local and shipping orders.
7. Dream - open a store front.

My good friend Kelly found me an article posted on the Maine Organic Farmers & Gardeners (MOFG) website by Cheryl Wixson who does workshops on how to get your kitchen licensed. The article is called Licensing the Home Food Processor Kitchen and goes through a lot of the requirements needed to get your kitchen licensed. Unfortunately, after reading this, I realized I would need to literally re-model our kitchen....which is in a rented property. I don't have a 2-bay sink, no dishwasher, no screen door, no granite or steel counter tops, and the floor is probably less than desirable. Huge let down. I sat on the couch close to tears as I realized my plan was now wrinkled quite a bit. My incredibly supportive and generous fiance asked if we should move. He said we could try to remodel this kitchen ourselves. And then he told me we would do whatever it took to have my dream fulfilled. What an amazing guy - I am so lucky!

I don't think we should move yet; between the two of us, we've moved 6 times in the last 2 years and it's getting really old. We also love our apartment despite the kitchen's "flaws" and the fact that the bathroom is wicked narrow/tiny and only has a stall shower. We love the location, that we have a driveway, that it's fairly quiet, and that we have an incredibly sweet landlord who lives in the building.

So plan b: find a commercial kitchen now or just sit tight, be patient and wait. I found a local commercial kitchen which rents for $10/hour, but I'm not going to jump into it right now. I think I'm just going to work at perfecting my products and will call on friends and family to promote my business, name, and quality products to everyone they know. Word of mouth is a powerful thing and I think it can get me far. I have some incredibly supportive friends who will call me rather than buying a cake somewhere, who will taste-test and give me real feedback, and who help me brainstorm through problems like these! I'm also going to look into going to some MOFG conferences focused on kitchen licensing and businesses planning. It'll be a great way to gain some new ideas/skills and to meet some locals with similar goals.

In the kitchen, I've been fervently baking each week and perfecting many of my recipes. Yesterday I baked up some vegan Nom Nom Carrot Cake Cupcakes with faux maple cream cheese icing. I took a few with me to a bar to meet friends and they were certainly a hit!

Vegan Nom Nom Cupcakes, photo by Justin Lewis, filmaperture Photography

A friend has also asked me to do an event for her in May, so I'm really looking forward to working with her to develop some new flavors. I will probably experiment with a vegan lemon cupcake with berry compote filling, topped with vanilla bean frosting with candied lemon rind. Reminding myself that although there was a set back, it's minor in the grand scheme of things and I will still see this thing through!

Change, Change, Change

It's official - From Scratch & Sniff is going to be a 100% bona fide vegan bakery. As of the 1st of January, my fiance and I changed to a vegan diet and have decided this is the life for us. Not only are we cooking compassionately and promoting conservation, we're losing weight and feeling incredibly more healthy. It's fantastic!

This change in our diets left me with a problem though. How could I change my ideals and habits around eating, but still use eggs and cream and butter in my baking? I was nervous as I began to dive into the world of vegan baking. I'd tried vegan baked goods before, always with the same thought, "This is dry, dense, and tastes more like health food than a dessert." Although I'm all for health food, I believe that when we want dessert, dessert we shall eat! If I want a healthy snack at night, I don't grab a cookie, I reach for an apple, and so I began to worry that my baking would lose it's desserty qualities.

Not so! Around my birthday, good friends of ours gave me The Joy of Vegan Baking by Colleen Patrick-Goudreau. What I love about this book is the in-depth exploration into the chemistry behind baking. I have learned the methods and madness behind substitutions and have tried out several of her recipes to get a feel for how each substitution works.

Vegan Blueberry-Orange Bundt Cake from The Joy of Vegan Baking

Photo by Justin Lewis, filmaperture Photography

After practicing a bit, I started a new baking notebook, rolled up my sleeves and got to work! So far I have veganized 6 of my standard recipes:

-Kelly's Oreo Truffles
-Italian Polenta Cake with Orange Marmalade Glaze
-Ginger Cookies
-Awesome Crunch
-Irish Cream Cupcakes
-Treasure Chest Cookies
-Cranberry Almond Biscotti

Vegan Treasure Chest Cookies

Photo by Justin Lewis, filmaperture Photography

Vegan Kelly's Oreo Truffles (Chocolate, White Chocolate, & Peanut Butter)

Photo by Justin Lewis, filmaperture Photography

Italian Polenta Cake with Orange Marmalade Glaze

Photo by Justin Lewis, filmaperture Photography

And so far - I've received very positive feedback and have even been told that some of the vegan versions are BETTER than the non-vegan ones! Horrah! The goal is to make them taste the same or better, and thus far I'm succeeding.

The next step - we've realized that maybe it's time for a name/branding change. Although From Scratch & Sniff has served me well for almost a year now, it doesn't quite convey the type of baking I'm trying to offer, and on top of that, there are already two bakeries in town related to kitties/animals. So I'm going through the difficulty of trying to decide what sort of image I want to convey.

Some people are telling me not to include "vegan" in the name - to try to "trick" people into ordering/coming in. Some are telling me I should not only offer vegan treats, but should supplement my stock with some "regular" baked goods. I know want to stand proud and not shy away from the fact that I'm vegan and this is what I have to offer. I don't want to return to cooking with animal products and I think there's a real market for it in Portland; there aren't any fully vegan bakeries up here yet. I want my name to reflect the goodness and simplicity of my product. At least I know these things for sure - now I just need a name and logo, ideas are welcome and much appreciated!

Vegan Baking Explorations

This past weekend was the weekend of baking blunders and victories. My friend Amanda's Lady Gaga themed birthday part was on Saturday and I wanted to bake her a vegan cake that was splendiferiously Gaga inspired.

My plan was to bake a 6 layered cake, each layer a color of the rainbow, layer orange cream between the layers, cover the cake with fondant and create either a Gaga crown or a roller derby skate from gum paste for the top (Amanda's a Maine Roller Derby Girl with the Port Authorities- go check them out!). That was my plan.

However, plans can go awry. Although I've changed to a vegan diet for the new year (check out my other blog, The Vegan Explorer), I haven't quite gotten a full handle on vegan baking yet. I started baking at 9:30am on Saturday - first mistake, waiting until the day the cake is due. The first cake was a total disaster. It didn't rise well, it formed a strange hard sugary crust, and tasted awful! EW! I fed it to the trashcan after attempting to fix it twice.

Push the clock forward to noon. I start debating, do I stick to my vision and try again or do I make my no-fail Vegan Italian Polenta Cake instead? It was a toughie. I decided to go for it again, I'm no quitter! So I reformulated my recipe and started over. The layers were thin and a little bit sticky, but tasted great so I kept going. Fast forward to 4:30 pm. All of the layers are completed and cooled, time to start stacking and create my vegan orange butter cream. Ut oh, here comes trouble. How do you make "butter" cream without butter?? Well, the first attempt was a disaster. Somehow it started separating and just looked gross. The second version was a little better but not perfect...though I used it because I was running out of time.

Rather than take the time to roll out fondant for a cake that was already sort of uneven and time was running short (it was already 6:30), I made a vegan vanilla icing (thanks to the help of one of my boyfriend's cookbooks) and my boyfriend helped with icing the outside of the cake. He did a beautiful job of evening out the cake.

Still, I was totally deflated. I didn't think this cake would taste good and I just wasn't happy with the quality - it was not my usual highly polished work. My boyfriend convinced me not to pitch it into the trash and we left for the party. I'm really grateful that he got me to bring it because it seemed to be a big hit! Amanda and her friends appeared to love it and dubbed the cake "Gayke" - love it.

The Gayke!
Photo by Justin Lewis, filmaperture Photography

The Gayke's rainbowy layers!

Photo by Justin Lewis, filmaperture Photography 

On Sunday, my boyfriend and I had our second annual Hot Chocolatey Crafty Night and I thought I'd bake my Polenta Cake. I made the cake, which turned out beautifully, but when I went to make the glaze (a recipe I made without really writing down what I did...a no no for me!) it came out horribly. I went through three versions until I got something I was mildly happy with but for some reason it did not come out the same way it had the first time (and I ended up scalding myself with boiling hot marmalade in the process and am now donning two blisters on my face and one on my finger - boyfriend medic to the rescue!). I still need to figure out what happened  - yes it was still good, but it was not the same glaze I'd made a few weeks before. Gah! Frustrations!

And through all this frustration, my boyfriend stuck by my side. He was incredibly supportive, encouraging, made me laugh, pitched in to help, played doctor to my wounds, and helped me realize that it really is okay to mess up sometimes. I don't have to be perfect and I can learn through making mistakes. He certainly is a good guy :)

MIA

Hello All- Sorry I've been a bit MIA lately! I've been baking up a storm---made tons of cookies for friends and family, shipped cookie packages all over the country and world, and had several orders due. This past week, I developed two new flavors based on requests made on the From Scratch & Sniff Facebook page: Mexican Hot Chocolate Cupcakes with Cinnamon Buttercream Frosting and Bailey's Irish Cream Cupcakes with Chocolate Bailey's Buttercream Frosting- YUM! I'll have photos up as soon as my boyfriend, photographer Justin Lewis, edits them and I promise to give you a "real" post after the new year.

Happy holidays, everyone!

A very happy birthday to you!

My little brother turns 17 on Saturday- 17! I can't even believe it. Somehow, within the last 2 years the kid has sprouted into a 6'3, thin as a rail, bright and talented, almost-young adult. I invited him and my dad for dinner on Saturday night and of course I've got to come up with a fitting dessert for the occaision. I started listing out some of his favorite things and focused on Reese's Peanut Butter Cups. Inspiration quickly followed. I made a test batch this past Saturday.

I started with a simple cupcake batter and added a healthy helping of local raw honey from the Portland farmer's market.





As the cupcakes baked and the sweet honey smell started filling my kitchen, I pulled out my mixer and created a fluffy peanut butter icing. I don't have a ton of icing experience, so this next comment may not be saying much, but it is definitely the best icing I've ever created. It's light and airy and oh, so peanut buttery.





After the cupcakes cooled, I made a bowl of dark chocolate ganache. I piped the icing on top of the cupcakes and then dipped the tops in ganache.



Good idea- but it wasn't thought through. Of course, the icing did not keep it's pretty, evenly distributed shape. It melted and deflated a bit. I don't have photos of the finished product because I was sorley disappointed with their appearance. Apparently taste trumps appearance, though. The reactions I received have convinced me to make them again. One of my tasters told me it was an "orgasm" in her mouth, another placed an order for her and her boyfriend.

I will make them again this weekend, but I'm going to modify it a bit and hopefully it will be more visually appealing and I'll be able to get some pictures for you. Fingers crossed! Either way, I know my almost-17-year-old brother will devour them. Happy Birthday, Keith!

Kitchen Experimentation at its finest

I've been doing some experimenting in the kitchen lately. A friend asked if I could do a cheesecake for her boyfriend's birthday and I told her that although cheesecake is not my forte, I would take a stab at it.

I ended up combining about 4 different recipes and creating something that, in the final stages, resembled none of my original recipes. It was a fluffy lemony-cheesecake with a graham-cracker-oreo crust and a thick raspberry sauce, and it was delicious. I'm hoping to try it out again because, although it was a successful creation, I wasn't able to eliminate the deadly cracks that cheesecakes often get. I tried decreasing the oven temp and leaving the cake in the oven after it was finished for an hour with the door open. Next time, I'm going to try the water-bath method. We shall see!



New creation number two- Peanut Butter Cheesecake Truffles- big hit! These round little bites of chocolate, cheese and peanut buttery goodness are a great compliment to the oreo ones already on my menu. I've also been experimenting with truffle decorating and they're starting to look really pretty. I'm going to begin experimenting with other flavors and rather than cream cheese, perhaps marscapone. I'm pretty sure they're going to be delish :) I had made a batch of the regular oreo one's for the party and they were a big hit!



Yesterday, as my boyfriend sawed wood on my couch, I decided to re-vist my vegan cookie recipe. One of our summer staffers at the festival I work for can't eat anything with sugar in it and boy, did I feel bad when I brought in cookies and he couldn't eat a single one. So I told him I'd bake him a batch of my vegan cookies which don't take any sugar. In the past, I've used applesauce in them, but I tried vegetable oil and used tiny chunks of apple instead. I like the texture the chunks give to the cookies juxtaposed with the mushy bananas and sticky dates and raisins. All in all, I think they came out fairly well.

I'm certainly looking forward to having more time to experiment. Once the Festival's over in August, I plan to dedicate a lot more time to my kitchen "lab." I'm also planning on having a tasting party with friends and others to get feedback on my menu. Get ready and come hungry!