Think Spring!

It's mid-April - I'm hearing birds chirp more, buds are starting to appear and I'm thinking spring. In excitement for the coming season that lasts a mere 2-3 weeks up here in Maine, I created a new cupcake called "Think Spring." It's a vegan lemon cupcake with berry filling, topped with vanilla icing, a blackberry and some lemon zest - and it is yummers!

These cupcakes were my first experimentation with a "filled" cupcake, which seems to be all the rage right now. I used a cupcake corer from Williams Sonoma, and I must say, if you want to fill your cupcakes, get a cupcake core; it makes the job so much easier and much less messier! They're only $5 and are nice and compact and easy to clean. 

Filled Think Spring cupcakes, pre frosting

So I baked up the Think Springs last Saturday with an upcoming cupcake job I'm doing for a friend's graduation party in mind. I've had a bunch of taste-testers and have heard that they're awesome and that they don't taste vegan. It's interesting that people always need to qualify food as "tasting vegan" or not "tasting vegan." Vegan just means there are no animal products in whatever the product is - it doesn't mean that the cupcake contains ingredients the majority of us aren't familiar with. I'm sure most of us have had margarine in some form, flax seed, flour, sugar, fruit juices, applesauce...all normal things, I promise :o) But when someone says, "This doesn't even taste vegan!" I take it as a compliment. I think that vegan baking got a bad wrap at some point because a lot of vegan bakers didn't understand the world of substitutions and the chemistry going on in our ovens, and so a lot of vegan baked goods came out tasting grainy, seedy, bland, or dry. This certainly does not describe what I've been baking up! 

You may have noticed from my other blog or the From Scratch and Sniff Facebook group that I recently got engaged. We got engaged a few weeks ago before the ring was actually ready. On Tuesday we got the call that the ring was ready, and after returning home, I was surprised with a second proposal. My fiance had been doing a photo-shoot with the Think Spring cupcakes and asked to borrow the ring so he could get a shot. He came up behind me in the kitchen with the ring sticking up out of the top of the cupcake, and proposed again. And of course, I said yes again! Then we shared the cupcake, after he put the ring back on my finger. It was perfection. 

Change, Change, Change

It's official - From Scratch & Sniff is going to be a 100% bona fide vegan bakery. As of the 1st of January, my fiance and I changed to a vegan diet and have decided this is the life for us. Not only are we cooking compassionately and promoting conservation, we're losing weight and feeling incredibly more healthy. It's fantastic!

This change in our diets left me with a problem though. How could I change my ideals and habits around eating, but still use eggs and cream and butter in my baking? I was nervous as I began to dive into the world of vegan baking. I'd tried vegan baked goods before, always with the same thought, "This is dry, dense, and tastes more like health food than a dessert." Although I'm all for health food, I believe that when we want dessert, dessert we shall eat! If I want a healthy snack at night, I don't grab a cookie, I reach for an apple, and so I began to worry that my baking would lose it's desserty qualities.

Not so! Around my birthday, good friends of ours gave me The Joy of Vegan Baking by Colleen Patrick-Goudreau. What I love about this book is the in-depth exploration into the chemistry behind baking. I have learned the methods and madness behind substitutions and have tried out several of her recipes to get a feel for how each substitution works.

Vegan Blueberry-Orange Bundt Cake from The Joy of Vegan Baking

Photo by Justin Lewis, filmaperture Photography

After practicing a bit, I started a new baking notebook, rolled up my sleeves and got to work! So far I have veganized 6 of my standard recipes:

-Kelly's Oreo Truffles
-Italian Polenta Cake with Orange Marmalade Glaze
-Ginger Cookies
-Awesome Crunch
-Irish Cream Cupcakes
-Treasure Chest Cookies
-Cranberry Almond Biscotti

Vegan Treasure Chest Cookies

Photo by Justin Lewis, filmaperture Photography

Vegan Kelly's Oreo Truffles (Chocolate, White Chocolate, & Peanut Butter)

Photo by Justin Lewis, filmaperture Photography

Italian Polenta Cake with Orange Marmalade Glaze

Photo by Justin Lewis, filmaperture Photography

And so far - I've received very positive feedback and have even been told that some of the vegan versions are BETTER than the non-vegan ones! Horrah! The goal is to make them taste the same or better, and thus far I'm succeeding.

The next step - we've realized that maybe it's time for a name/branding change. Although From Scratch & Sniff has served me well for almost a year now, it doesn't quite convey the type of baking I'm trying to offer, and on top of that, there are already two bakeries in town related to kitties/animals. So I'm going through the difficulty of trying to decide what sort of image I want to convey.

Some people are telling me not to include "vegan" in the name - to try to "trick" people into ordering/coming in. Some are telling me I should not only offer vegan treats, but should supplement my stock with some "regular" baked goods. I know want to stand proud and not shy away from the fact that I'm vegan and this is what I have to offer. I don't want to return to cooking with animal products and I think there's a real market for it in Portland; there aren't any fully vegan bakeries up here yet. I want my name to reflect the goodness and simplicity of my product. At least I know these things for sure - now I just need a name and logo, ideas are welcome and much appreciated!